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Purwakarta, Wartacana.com – 04 Juli 2025 Di tengah tantangan pemasaran produk pertanian di era digital, program PASDIGMA (Pasar Digital Mandiri) hadir sebagai solusi pemberdayaan UMKM pertanian, khususnya bagi kelompok tani Subur Karya Mandiri.
PASDIGMA berfokus pada penguatan identitas digital dan strategi pemasaran modern melalui media sosial. Dalam pelaksanaannya, tim membantu kelompok tani membuat nama dan logo usaha, membuka akun Instagram dan email, serta memberikan pelatihan dasar desain grafis. Hasil pelatihan ini digunakan untuk membuat template feed dan story Instagram yang dapat dipakai berulang kali oleh kelompok tani.
Produk unggulan mereka, yaitu media tanam organik Botanoix berbasis Trichoderma, kini memiliki tampilan visual dan kemasan yang lebih menarik berkat bantuan desain stiker yang mencerminkan identitas produk lokal.
Sebagai bagian dari keberlanjutan, seluruh aset digital – mulai dari logo hingga template desain – diserahkan kepada kelompok tani dalam format siap pakai. Salah satu anggota kelompok ditunjuk sebagai koordinator digital, dengan tugas mengelola akun media sosial, mengunggah konten, dan menjawab pertanyaan dari calon konsumen.
Tidak hanya itu, panduan singkat penggunaan aset digital dan tips pemasaran online juga disusun dalam bentuk digital dan cetak untuk membantu kelompok tani lebih mandiri.
PASDIGMA menunjukkan bahwa kolaborasi antara teknologi tepat guna dan komunitas lokal dapat menjadi kunci dalam membangun ekonomi pertanian yang tangguh dan relevan di era digital.
Tim Penulis : KKN 16 Pasawahan Kidul
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